By Alvin Lansana Kargbo

Africell Sierra Leone and Afrimoney Sierra Leone have successfully concluded a major digital outreach initiative across several tertiary institutions in Freetown, reinforcing their commitment to education, innovation, customer engagement, and youth empowerment.

The initiative, known as the Digital University Connect and Africell Customer Experience (ACE) Exercise, was led by the Chief Executive Officer of Africell Sierra Leone, Shadi Gerjawi, and the Chief Executive Officer of Afrimoney Sierra Leone, Martison Obeng-Agyei. The programme brought together students, lecturers, and university administrators in a series of interactive engagements designed to promote digital learning, financial inclusion, and customer-focused service delivery.

The exercise was conducted across some of Sierra Leone’s leading tertiary institutions, including Fourah Bay College (FBC), the Institute of Public Administration and Management (IPAM), the University of Management and Technology (UNIMTECH), Milton Margai Technical University, and Freetown Polytechnic.

Through educational sessions, interactive discussions, product demonstrations, and exciting giveaways, Africell and Afrimoney connected with hundreds of students while creating opportunities for participants to learn more about emerging digital technologies and innovative financial solutions.

The initiative also formed part of Africell’s ongoing Africell Customer Experience (ACE) programme, a monthly engagement exercise aimed at strengthening direct communication between the company and its subscribers. The programme provides customers with an opportunity to share concerns, offer suggestions, and gain a better understanding of the company’s products and services.

Speaking during the engagements, Shadi Gerjawi emphasized that customer satisfaction remains central to Africell’s operations. He noted that the company is committed to developing products and services that address the real needs of customers and improve their daily lives.

“We have repeatedly said that we are a customer-centric company and our customers are at the heart of everything we do. We want to provide solutions that customers can use and benefit from, and every Africell product should work for all customers,” he said.

Gerjawi explained that feedback gathered from customers plays an important role in shaping management decisions and improving service delivery. According to him, concerns relating to network quality, data services, and other products are carefully reviewed and addressed through internal management processes.

He further noted that meaningful engagement with customers is essential for continuous improvement, stressing that businesses must regularly interact with the people they serve rather than relying on assumptions.

Students who participated in the programme welcomed the initiative, describing it as a valuable platform that enabled them to share their experiences while learning about new products and opportunities available through Africell and Afrimoney.

Participants also expressed appreciation for the introduction of innovative digital solutions, including the AFRIGPT platform and other services aimed at supporting learning, communication, and financial inclusion among young people.

At the conclusion of the exercise, Africell and Afrimoney thanked university administrations, lecturers, and students for their warm reception and active participation. The companies reiterated their shared vision of building a digitally empowered generation and expanding access to technology-driven services across Sierra Leone.

The successful completion of the Digital University Connect and ACE Exercise further demonstrates Africell and Afrimoney’s dedication to connecting with young people, promoting innovation, and helping to build a smarter and more connected future for Sierra Leone. https://thecalabashnewspaper.com/africell-afrimoney-strengthen-digital-inclusion-through-university-connect-and-ace-exercise/