

The Sierra Leone Association of Communications and Public Relations Professionals (SLACPRP) has intensified efforts to strengthen the country's communications industry with the completion of its nationwide membership drive, positioning itself as the first dedicated professional body for communications and public relations practitioners in Sierra Leone.
The initiative comes at a time when strategic communications, public relations, digital media and corporate affairs are playing an increasingly important role in governance, business and national development.
SLACPRP was officially introduced through a virtual soft launch on 8 November 2025 under the theme, "Advancing Excellence in Public Relations and Communications: Harnessing the New Media and AI." Three days later, on 11 November 2025, the Association opened its first nationwide membership drive, inviting professionals from public relations, strategic communications, media, marketing communications, advertising and corporate affairs to become founding members of the country's first professional association dedicated exclusively to the communications sector.
Following overwhelming interest from practitioners who were unable to participate during the initial exercise, the Association reopened applications on 19 May 2026, with the second phase concluding on 19 June 2026.
According to the Association, the strong response reflects the growing demand among communications professionals for a unified platform that promotes collaboration, professional development, ethical practice and industry recognition.
SLACPRP's vision is to advance professionalism, strengthen ethical standards and align communications and public relations practice in Sierra Leone with international best practices.
Speaking on the significance of the initiative, Interim President, Sallieu Sesay described the formation of the Association as a historic milestone for the profession.
"This is a defining moment for our industry. Until now, our communications and public relations professionals have stood apart—talented and passionate, yet without a shared home to grow, learn and lead together. SLACPRP is about giving our profession a unified voice, creating a space for continuous learning and connecting practitioners to global opportunities," he said.
He added that under its interim leadership, the Association intends to serve as both a professional home and a strategic institution capable of strengthening trust, influencing national conversations and promoting excellence in communications practice.
SLACPRP has identified several priority areas for its work, including professional networking, peer learning, continuous skills development, knowledge sharing, ethical practice and policy advocacy. The Association also plans to foster partnerships with Government institutions, private sector organisations, academic institutions, Civil Society groups and international partners to improve the visibility and impact of communications professionals across the country.
Interim Vice Chairperson, Harriet Mason, said the Association is committed to building an inclusive professional community that supports practitioners at every stage of their careers.
"We want every communications professional to feel seen, supported and connected. Our collective strength will shape how Sierra Leone tells its stories, both at home and to the world," she stated.
Membership is open to both individual practitioners and institutions involved in communications-related work. The Association believes that a strong and united membership will help advance excellence, innovation and collaboration within the profession while contributing to national development through effective communication.
Interested professionals can obtain membership information and registration forms through the Association's official website and social media platforms. SLACPRP has encouraged practitioners across the country to engage with its activities and become part of a growing network committed to shaping the future of strategic communications and public relations in Sierra Leone.
The Sierra Leone Association of Communications and Public Relations Professionals describes itself as a professional network dedicated to promoting excellence, ethics, innovation, capacity building and policy advocacy within the communications and public relations industry, while empowering practitioners to influence public discourse, strengthen corporate reputation and contribute to national development. https://thecalabashnewspaper.com/slacprp-launches-nationwide-drive-to-unite-communications-and-pr-professionals/





