By Foday Moriba Conteh

Shalimar Trading Limited, one of Sierra Leone’s most trusted automobile distributors, is rapidly transforming the country’s transportation sector through its exclusive dealership with TVS Motor Company, a leading global manufacturer based in Chennai, India. As India’s third-largest motorcycle producer, TVS is renowned for its innovation, performance and engineering excellence, qualities Shalimar Trading continues to champion across Sierra Leone.

As the sole authorized distributor of TVS motorcycles and three-wheelers nationwide, Shalimar Trading has strengthened access to reliable and affordable mobility solutions that meet the diverse needs of both private and commercial users. With an expanded nationwide network and growing customer base, the company has solidified its reputation as a major driver of transportation development in Sierra Leone.

At the heart of Shalimar’s product portfolio is the TVS Star LX, celebrated for its exceptional fuel efficiency, durability and low maintenance cost ; making it a top choice for daily riders. The TVS Victor, a stylish and comfortable motorcycle, remains popular among professionals seeking elegance, reliability and superior performance in their everyday commute.

For urban dwellers navigating Freetown’s busy streets, the TVS Jupiter offers unmatched comfort with its smooth ride and cushioned seating. In the multi-passenger segment, the TVS King Deluxe stands out as a dependable tricycle that comfortably carries up to four passengers, serving families and commercial operators with equal efficiency.

Commercial transport operators continue to rely heavily on the rugged TVS Star HLX series, available in 100ES, 100KS and 150cc models. Known for their robustness and adaptability to both urban and rural terrains, these models dominate the commercial bike market across Sierra Leone.

In the performance category, the TVS Apache RTR 200 appeals to speed enthusiasts, delivering precision, power and control. Meanwhile, younger and style-conscious riders are drawn to the modern design and versatility of the TVS NEO XR and TVS ZT 125, both built to withstand varying road conditions with ease.

The TVS XL 100, a multipurpose moped, remains a favorite among families and small business owners for its strength, large footrest area and impressive fuel economy. Its practicality has made it a reliable companion for both personal and commercial activities.

Through its expanded service centers, genuine spare parts supply and customer-first approach, Shalimar Trading has strengthened confidence in the TVS brand across the country. Its growing influence underscores a firm commitment to delivering world-class mobility solutions at prices accessible to ordinary Sierra Leoneans.

Beyond TVS products, Shalimar Trading also serves as a distributor for globally recognized brands including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland further reinforcing its leadership in the regional automotive sector.

With operations now extending into Liberia, Shalimar Trading is not only expanding its reach but also driving transportation development across West Africa. The company’s continuous growth reflects its vision to empower communities, businesses and riders with reliable, efficient and affordable mobility.

Contact Information:


Address: 39A Freetown Road, Freetown


Phone: +232 76 308184

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