By Foday Moriba Conteh

Shalimar Trading Limited, one of Sierra Leone’s most trusted automobile distributors, is accelerating transformation within the country’s transportation sector through its exclusive dealership with TVS Motor Company; India’s third-largest motorcycle manufacturer renowned globally for innovation, high performance and engineering excellence.

Serving as the sole authorized distributor of TVS motorcycles and three-wheelers nationwide, Shalimar Trading has broadened access to dependable, affordable and versatile mobility solutions for both private and commercial users. The company’s expanding footprint and strong customer loyalty continue to position it as a key driver of mobility development in Sierra Leone.

Among its leading products is the widely celebrated TVS Star LX, known for exceptional fuel efficiency, durability and low maintenance cost. The TVS Victor, another standout model, remains a favourite for professionals due to its comfort, elegant design and consistent performance.

For the growing urban population navigating congested routes, particularly in Freetown, the TVS Jupiter offers a smooth ride supported by cushioned seating and ergonomic design. In the multi-passenger category, the TVS King Deluxe has become a reliable choice for families and tricycle operators, carrying up to four passengers with ease.

Commercial transport operators across the country continue to favour the rugged TVS Star HLX series, available in 100ES, 100KS and 150cc models. These motorcycles dominate Sierra Leone’s commercial riding sector thanks to their strength, adaptability and durability across urban and rural terrains.

For performance enthusiasts, the TVS Apache RTR 200 delivers power and precision, appealing to riders who value speed and control. The modern and stylish TVS NEO XR and TVS ZT 125 also attract young riders seeking versatility and reliability on different road conditions.

The multipurpose TVS XL 100 has also established itself as a top choice for families, small businesses and traders due to its sturdy build, spacious footrest and excellent fuel economy.

Through its expanded service centers, reliable after-sales support and steady supply of genuine spare parts, Shalimar Trading continues to build confidence in the TVS brand across Sierra Leone. Its commitment to quality and affordability has made world-class mobility accessible to ordinary citizens.

Beyond its exclusive TVS partnership, Shalimar Trading distributes additional globally recognized automotive brands including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland; further reinforcing its leadership role in the regional automotive industry.

With operations now extending into Liberia, the company is broadening its influence across West Africa, contributing to economic growth and improved mobility across the region.

Contact Information:


Address: 39A Freetown Road, Freetown


Phone: +232 76 308184


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