By Foday Moriba Conteh

Shalimar Trading Limited, one of Sierra Leone’s most reputable automobile distributors, continues to redefine the country’s transportation landscape through its exclusive partnership with TVS Motor Company, a globally renowned manufacturer based in Chennai, India. Recognized as India’s third-largest motorcycle producer, TVS Motor Company is celebrated for its innovation, durability and superior engineering, qualities that Shalimar Trading has successfully introduced to Sierra Leone’s growing market.

As the sole authorized distributor of TVS motorcycles and three-wheelers across Sierra Leone, Shalimar Trading has expanded the availability of the brand’s products nationwide, catering to both individual riders and commercial transport operators. The company’s diverse product line offers efficient, stylish and affordable mobility solutions designed to suit the unique demands of Sierra Leone’s roads and communities.

Among its standout products is the TVS Star LX, a highly reliable motorcycle known for its fuel efficiency and low maintenance cost, making it a popular choice among daily commuters and riders. Equally admired is the TVS Victor, which combines comfort, elegance and superior performance, appealing particularly to professionals who seek both functionality and style in their everyday travel.

For city commuters, the TVS Jupiter has become a household name, offering smooth rides and cushioned comfort even on Freetown’s congested streets. The TVS King Deluxe, on the other hand, continues to lead the multi-passenger transport segment, accommodating up to four passengers comfortably. It serves as an ideal solution for family transportation and small-scale commercial use.

Dominating the commercial sector, the TVS Star HLX series, available in 100ES, 100KS, 125 and 150cc models, stands out for its strength, durability and ability to perform reliably in both urban and rural terrains. For performance enthusiasts, the TVS Apache RTR 200 delivers thrilling speed and control, while the TVS NEO XR and TVS ZT 125 cater to younger, style-conscious riders with their modern designs and road adaptability.

Supporting both household and commercial users, Shalimar Trading also distributes the TVS XL 100, a multipurpose moped valued for its strength, spacious design and excellent fuel economy. Its practicality makes it a preferred choice for small businesses and families alike.

Through this strategic collaboration with TVS Motor Company, Shalimar Trading has reaffirmed its commitment to providing world-class mobility at affordable prices. The company’s growing service network, supply of genuine spare parts and strong customer support system have earned it a reputation as a trusted name in Sierra Leone’s automobile industry.

Beyond TVS, Shalimar Trading is also the authorized distributor for other internationally recognized brands, including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, reinforcing its leadership position within the regional market.

With expanding operations now reaching into Liberia, Shalimar Trading continues to play a pivotal role in driving transportation innovation and economic growth across West Africa; empowering riders, businesses and families with reliable and efficient mobility solutions.

Address: 39A Freetown Road, Freetown


Phone: +232 76 308184

Follow Shalimar Trading on Facebook and Instagram for updates, offers and product launches. https://thecalabashnewspaper.com/tvs-motorcycles-gain-ground-in-sierra-leone-through-shalimar-tradings-exclusive-dealership/