By Foday Moriba Conteh

Shalimar Trading’s nationwide 2025 Holiday Raffle reaches its grand finale today, 22 December 2025, as customers across Sierra Leone make last-minute purchases to secure entries for a chance to win the highly coveted TVS HLX 125 motorbike, the star prize of this year’s festive promotion.

The campaign has ignited widespread excitement since its launch, driving increased customer turnout at Shalimar Trading outlets nationwide. Riders, transport operators and first-time buyers have been actively participating, with every purchase of a motorcycle or tricycle (kekeh) automatically qualifying for a raffle ticket. Multiple purchases, the company confirmed, increase customers’ chances of winning.

The final winning ticket will be announced during a live televised draw on AYV, a moment eagerly anticipated by thousands of customers who have taken part in the promotion.

Management of Shalimar Trading Limited said the strong participation reflects public confidence in the company’s transparent raffle process and its longstanding reputation for supplying durable, high-performance mobility solutions. Officials described the promotion as both a festive appreciation gesture and a practical support initiative for income-earning riders during the busy holiday season.

The TVS HLX 125, widely admired for its strength, fuel efficiency and ability to perform reliably on both urban roads and rugged rural terrain, remains one of the most sought-after models among commercial riders. Customers have described the raffle as an “unmissable bonus,” offering the chance to win a premium motorbike at no extra cost while making essential purchases.

Shalimar Trading reaffirmed its commitment to customer empowerment, reliable service delivery and accessible mobility, noting that the raffle symbolizes the company’s partnership with communities whose livelihoods depend on dependable transport and affordable spare parts.

As the sole authorized distributor of TVS motorcycles and three-wheelers in Sierra Leone, Shalimar Trading continues to strengthen its collaboration with TVS Motor Company of India, a globally respected brand known for engineering excellence and product reliability. Through this partnership, TVS has become a household name among commercial operators, families and professionals seeking efficient and affordable transportation.

A Portfolio Designed for Every Rider

Shalimar Trading’s product range caters to diverse mobility needs across the country:

- TVS Star LX – Renowned for low fuel consumption, minimal maintenance and everyday reliability.


- TVS Victor – Stylish and practical, ideal for professionals and entrepreneurs.


- TVS Jupiter – A commuter-friendly scooter suited for congested urban routes.


- TVS King Deluxe (Tricycle) – A leading passenger transport solution built for stability and space.


- TVS Star HLX Series (100ES, 100KS, 125, 150cc) – The backbone of Sierra Leone’s commercial transport sector.


- TVS Apache RTR 200 – A high-performance sports machine for speed enthusiasts.


- TVS NEO XR & TVS ZT 125 – Modern, urban-friendly options for younger riders.


- TVS XL 100 – A multipurpose workhorse ideal for families, traders and delivery services.

Beyond motorcycles, Shalimar Trading’s operations are supported by nationwide spare-parts availability, skilled technicians and dedicated after-sales service, earning the company strong customer loyalty. Its broader portfolio also includes globally respected brands such as Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland.

With operations now extending into Liberia, Shalimar Trading is expanding its regional footprint, contributing to West Africa’s transportation growth while empowering individuals and businesses with dependable mobility solutions.

Promo ends today ;  22 December 2025. Customers are encouraged to make their final purchases before close of business to stand a chance of winning the TVS HLX 125.

Address: 39A Freetown Road, Freetown


Phone: +232 76 308184


Follow Shalimar Trading on Facebook and Instagram for updates on the draw and future promotions. https://thecalabashnewspaper.com/shalimar-tradings-2025-holiday-raffle-ends-today-for-hlx-125-grand-prize/