By Foday Moriba Conteh

Shalimar Trading’s 2025 Holiday Raffle has sparked remarkable excitement across Sierra Leone, as customers rush to secure their entries for a chance to win the premium HLX 125 motorbike; the star prize of this year’s nationwide festive promotion. The final winning ticket will be unveiled during a live televised draw on AYV, a moment many riders and buyers are eagerly anticipating.

The campaign, which runs until 22 December 2025, has already triggered a surge in customer turnout at Shalimar’s outlets. Riders, transport operators and first-time buyers alike have been taking advantage of the promotion, each transaction automatically converting into a raffle entry.

Management says the heightened participation reflects growing trust in the company’s transparent raffle process and its reputation for stocking durable, high-performance products. According to officials, the promotion is designed not only as a year-end appreciation gesture but also as a way to support income-generating opportunities for Sierra Leoneans during the busy festive season.

Every purchase of a motorbike or tricycle (kekeh) qualifies for one raffle ticket and multiple purchases increase the chances of winning the widely admired HLX 125 a ;model celebrated for its strength, fuel efficiency and suitability for both commercial and rural mobility.

Across the country, customers have shared their enthusiasm, noting that the chance to win a motorbike of such value at no extra cost is an “unmissable bonus” during the holiday period. Shalimar’s outlets continue to record strong engagement, with many customers making early purchases to maximize their entries before the deadline.

The company further reaffirmed that it remains committed to reliability, customer empowerment and accessible mobility. The raffle, they said, symbolizes Shalimar Trading’s ongoing partnership with communities, especially riders whose livelihoods depend on dependable machines and affordable spare parts.

Shalimar Trading Limited continues to reinforce its position as one of Sierra Leone’s most influential automobile distributors, offering customers unmatched access to world-class mobility solutions through its exclusive partnership with TVS Motor Company of India; a global giant known for engineering excellence and product reliability.

As the sole authorized distributor of TVS motorcycles and three-wheelers in Sierra Leone, Shalimar Trading has successfully expanded the brand’s footprint nationwide, making TVS a household name among riders, commercial operators and families seeking efficient, affordable and durable transportation.

A Portfolio Designed for Every Rider

- TVS Star LX


Famed for its strong engine, low fuel consumption and minimal maintenance cost, the Star LX remains a preferred option for daily commuters and professional riders.


- TVS Victor


Stylish yet practical, the Victor appeals to office workers, entrepreneurs and individuals who value comfort combined with performance.


- TVS Jupiter


A commuter-friendly scooter ideal for navigating crowded urban areas like Freetown, offering superior comfort and smooth handling.


- TVS King Deluxe (Tricycle)


A leader in the passenger transport segment, built for stability, space and reliability, making it ideal for small-scale commercial transport and family mobility.


- TVS Star HLX Series (100ES, 100KS, 125, 150cc)


The backbone of Sierra Leone's commercial transport system. HLX models deliver unmatched durability on both paved and rural roads, earning a reputation as the choice of professional riders.


- TVS Apache RTR 200


A high-performance machine that gives speed lovers advanced control, power and sports-bike handling.


- TVS NEO XR & TVS ZT 125


Urban-friendly, stylish, and built for younger, trend-conscious riders.


- TVS XL 100


A multipurpose powerhouse ideal for families, traders and delivery services thanks to its wide frame, impressive fuel efficiency and strong load capacity.

Shalimar Trading’s commitment goes beyond supplying motorcycles. Its countrywide spare parts availability, skilled technicians and dedicated customer service have earned it longstanding loyalty across Sierra Leone.

The company’s portfolio extends to globally respected brands such as Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, strengthening its position at the forefront of transportation innovation in the sub-region.

Address: 39A Freetown Road, Freetown


Phone: +232 76 308184


Follow Shalimar Trading on Facebook and Instagram for product updates, promotions and raffle information.

With operations now stretching into Liberia, Shalimar Trading is broadening its regional presence, contributing to West Africa’s transportation growth and empowering individuals and businesses with dependable mobility solutions. https://thecalabashnewspaper.com/shalimar-trading-ignites-festive-excitement-with-nationwide-2025-holiday-raffle-hlx-125-set-as-grand-prize/