A QNET webinar hosted on August 14, 2025, brought Sierra Leonean journalists face-to-face with company executives, fostering transparency and understanding about QNET’s operations. The purpose was clear: to challenge misconceptions and highlight the company’s efforts in anti-scam campaigns, social impact, especially in Sierra Leone.

Journalists who had previously visited QNET’s headquarters in Malaysia described their warm reception and impressive exposure to the company’s product portfolio, which spans wellness, lifestyle, and personal care. Their visits included attendance at VCON Malaysia, where they observed QNET’s commitment to entrepreneurship, innovation, and social empowerment.

Aaron Parker of Sierraloaded noted productive discussions with QNET’s management, during which challenges faced in Sierra Leone were openly discussed. He emphasized the company’s campaigns against scams and its efforts to educate and involve local stakeholders. Fellow journalist James Kamara-Manneh reflected on the quality and credibility standards maintained by QNET’s diverse product range.

Editor of the Calabash Newspaper, Amin Kef, recounted: “As the first Sierra Leonean journalist to be invited to Malaysia by QNET, it was a great opportunity for me to really understand the brand and the issues it was facing. Prior to that time, myself and my colleagues have filed many negative news about QNET because our understanding of the brand was limited. Three years later, I can say that QNET is very serious in fighting scams and all the misrepresentations about its name and products.”

Sierra Leonean journalists now see QNET as a legitimate business that has faced misrepresentations due to limited awareness and activities of individuals misusing its name and products. Naana Quartey, QNET’s Global Compliance Officer, highlighted ongoing efforts to work with authorities to differentiate the company from illegal actors while fostering a positive business environment.

This webinar marked a significant step in transforming perceptions, emphasizing that, with proper awareness, QNET could serve as a catalyst for sustainable entrepreneurship and social development in Sierra Leone and the entire West Africa sub-region. https://thecalabashnewspaper.com/dispelling-negative-myths-sierra-leonean-journalists-recount-qnet-vcon-malaysia-experience/