By Foday Moriba Conteh

King’s Production Company Limited has been honored by the Sierra Leone Association of Journalists (SLAJ) with a Certificate of Appreciation, recognizing the company’s steadfast support for journalism and media development in Sierra Leone. The prestigious award was presented on Friday, 11th July 2025, during SLAJ’s official handing-over ceremony between outgoing and incoming national Executives, held at the Bintumani Hotel on Aberdeen in Freetown.

The award underscores King’s Production’s longstanding partnership with the media, acknowledging its role in promoting press freedom, public information access and the growth of independent journalism in Sierra Leone.

King’s Production SL Limited is part of the larger King’s Group of Companies, founded in 2000 with the establishment of King’s Foam and Mattress. In 2005, the company diversified into the beverage industry with the formation of King’s Production SL Limited, now one of the leading soft drink manufacturers in the country.

Spearheaded by brothers Khalil and Alie Hijazi, the company has grown from a modest family-run business into a national brand with strong export activity in neighboring Liberia. Over its 15 years of operations in Sierra Leone’s carbonated soft drink market, the company has been recognized for its market innovation, flexible production strategy and unwavering commitment to quality.

King’s Production boasts a diverse product line, including PET bottles, canned beverages and most recently, the Africanus juice brand. In 2018, the company launched a state-of-the-art factory line to meet growing consumer demand and to further enhance production capacity.

Commenting on the company’s journey and the recent honor by SLAJ, CEO Khalil Hijazi expressed gratitude for the recognition, reaffirming the company’s customer-first philosophy.

“Our customers and clients form the basis of the existence of King’s Production and our primary focus at all times is their satisfaction,” Khalil Hijazi said. “We have achieved remarkable growth by staying attuned to local market demands and swiftly adapting to meet them. This award from SLAJ affirms our commitment to contributing positively to Sierra Leone’s development, including the vital work of the media.”

He continued by underscoring that with a renewed focus on innovation and community partnership, King’s Production is poised to continue its robust growth and engagement across various sectors in the years ahead.

With SLAJ embracing a new chapter of leadership, the Association’s recognition of King’s Production Company Limited stands as a testament to the value of collaboration in building a transparent and accountable society. https://thecalabashnewspaper.com/kings-production-receives-slaj-award-for-supporting-the-media-in-sierra-leone/