By Ibrahim Sesay

Orange Mobile Finance Sierra Leone, widely known as Orange Money, is positioning itself at the forefront of the country’s rapidly evolving financial technology landscape, combining secure digital infrastructure with deep local market knowledge to expand access to financial services across the nation.

In an exclusive engagement, Chief Executive Officer, David Mansaray, described the FinTech industry as one of the most transformative and fast-evolving sectors globally, noting that in emerging markets such as Sierra Leone, it remains foundational to economic participation.

“The FinTech industry remains one of the most transformative, fast-evolving sectors globally and, in many respects, is still in its early innings, particularly in emerging markets,”David Mansaray stated.

According to him, financial technology in Sierra Leone goes beyond convenience. It plays a critical role in expanding financial inclusion, formalizing large portions of the informal economy, improving efficiency in payments and savings, and enabling access to credit, insurance and Government services at scale.

He explained that the sector is being shaped by a convergence of powerful forces, including widespread mobile phone penetration, improving digital infrastructure, pragmatic regulatory reforms and a growing youthful population whose expectations are driven by speed, convenience and personalized services.

These dynamics, David Mansaray noted, are pushing FinTech beyond basic money transfers into integrated financial ecosystems that combine commerce, identity management, data analytics and public services.

He further highlighted the growing role of artificial intelligence, describing it as a present reality rather than a future concept. AI, he said, is already transforming fraud detection, credit scoring, customer engagement, operational efficiency and risk management. In markets where traditional financial data is limited, AI-powered alternative data models offer an opportunity to design more inclusive and intelligent financial solutions.

Looking ahead, David Mansaray expressed confidence that the distinction between FinTech companies and traditional financial institutions will continue to narrow as technology-driven models increasingly shape how financial services are designed, distributed and consumed.

Orange Money currently offers a broad suite of digital financial services, including person-to-person transfers, merchant and bill payments, international remittances, savings products and digital credit solutions. Its services cater to individuals, small and medium-sized enterprises, corporations, non-governmental organisations and government institutions through a nationwide agent network supported by a skilled workforce.

With over two decades of senior leadership experience spanning banking, finance and digital financial services, Mansaray has steered the company toward strengthening its reputation for trust, innovation, scale and governance. Backed by the global expertise of the Orange Group, the company blends international standards with local market understanding.

He emphasized that regulatory compliance, service reliability, customer experience, a robust distribution network and continuous innovation remain central to Orange Money’s operations. Supportive initiatives such as tiered know-your-customer requirements, regulatory sandboxes and agency banking frameworks have expanded responsible access to financial services while strengthening consumer protection.

Among its flagship innovations is Orange Money Lajor, a digital credit product that has expanded access to finance in a market where formal credit remains limited. Since its launch, the product has reached over 300,000 customers. Building on this momentum, the company introduced Kwik Moni Loan, a digital credit facility designed to provide short-term working capital to its agent network, enhancing liquidity management, business growth and service reliability across the country. Following a successful pilot phase, the product is expected to be gradually extended to customers using data-driven risk assessment models.

The company’s Overseas Money platform has also made a significant socioeconomic impact by enabling fast and affordable international remittances that support household income, education, healthcare and small businesses. Upcoming partnerships, including Mastercard integration and Roaming Money services, are expected to enhance interoperability, payment acceptance and access to global digital commerce.

Financial inclusion remains central to Orange Money’s mission, particularly in rural communities. David Mansaray disclosed that 57 percent of the company’s customer base resides in rural areas, making it one of the largest providers of financial services to previously underserved populations.

Through its digital platforms, Orange Money has facilitated large-scale disbursements for government institutions, development partners and private sector organisations. In 2025 alone, the company disbursed more than USD 117 million to rural communities in programmes supported by institutions such as the World Bank and the World Health Organisation, benefiting over 112,000 individuals.

The company has also supported digital loan disbursement and repayment for microfinance institutions, digitised village savings groups and empowered youth and women as Orange Money agents, embedding financial services directly within local communities.

By reducing reliance on cash, improving payment efficiency and strengthening value chains across agriculture, fast-moving consumer goods and small enterprises, these initiatives have stimulated local economic activity and strengthened financial resilience at the grassroots level.

Beyond its core financial services, Orange Money’s corporate social responsibility agenda aligns with national development priorities. Through the Orange Sierra Leone Foundation and other Orange Group initiatives, the company supports education, digital inclusion, entrepreneurship, environmental sustainability and community well-being.

Its Orange Digital Centre and Women Digital Centres provide training in digital literacy, entrepreneurship and emerging technologies, enhancing employability and innovation among young people and women. The Orange Social Venture Prize further promotes social innovation by supporting entrepreneurs using technology to address challenges in health, education, agriculture and environmental sustainability.

Environmental responsibility also features prominently in the company’s strategy, with investments in solar-powered infrastructure, energy-efficient networks, responsible e-waste management and reforestation initiatives, alongside targeted health, education, food security and water access programmes.

As it looks to the future, Orange Money has identified “innovation” as its guiding theme for the year ahead. David Mansaray underscored that advances in artificial intelligence, machine learning and digital platforms will continue to reshape financial service delivery, and the company intends to remain at the forefront of this transformation.

By expanding digital credit and merchant solutions, deepening rural financial inclusion and enhancing customer and agent experiences through data-driven insights, Orange Money aims to build a resilient and future-ready financial ecosystem.

“Through technology-led innovation, underpinned by strong governance and compliance, we are building a resilient, future-ready financial ecosystem that drives sustainable growth and long-term value creation,” David Mansaray concluded. https://thecalabashnewspaper.com/orange-mobile-finance-drives-innovation-in-sierra-leones-fintech-sector/