QNET, a global lifestyle and wellness-driven direct selling company, has officially unveiled its "QNET Against Scams" campaign in Sierra Leone, aiming to raise nationwide awareness and educate the public about fraudulent activities that have misused the company’s name and reputation.

The campaign, which was formally made known to the public on Monday, 16 June 2025, is part of QNET’s broader regional strategy to combat brand misrepresentation across West Africa. Following successful implementations in Ghana and Senegal, the initiative seeks to clarify QNET’s business model, expose scam tactics falsely linked to the company and empower Sierra Leoneans with the knowledge to protect themselves.

The “QNET Against Scams” campaign will be rolled out through an expansive media engagement plan that includes television and radio broadcasts, newspaper and online articles, social media outreach and widespread billboard placements. In Freetown, strategically located billboards will soon be erected, with similar visibility planned in Bo, Makeni, Kenema and other major towns to ensure the message resonates across the country.

Speaking during the public announcement, QNET’s Regional General Manager for Sub-Saharan Africa, Biram Fall, reaffirmed the company’s strong commitment to consumer protection and corporate integrity. He noted that misinformation and impersonation of the QNET brand have caused distress to many and that the campaign is a direct response to those challenges.

“We have successfully launched this same campaign in Ghana and Senegal, and the feedback has been incredibly positive. People now have a clearer understanding of our products and business model,” Biram Fall explained. “This campaign in Sierra Leone is part of deliberate steps we are taking to aggressively tackle the misuse of our name and help innocent people avoid falling victim to scammers. We must work together to stop those who continue to defraud Sierra Leoneans in our name. Awareness remains our most powerful tool in this effort.”

He outlined four key objectives of the campaign: to raise public awareness about QNET’s genuine business operations and offerings, to educate citizens on how to identify and avoid fraudulent schemes, to collaborate with law enforcement and Government bodies to pursue legal action against offenders and to reinforce QNET’s enduring commitment to ethical, transparent business practices.

“QNET is about empowerment, not exploitation,” he stressed. “And we are pushing back against all forms of brand misrepresentation in Sierra Leone.”

In line with the campaign, QNET has made available confidential reporting channels and is urging the public to report any suspicious activity involving persons or entities falsely claiming association with the company. Reports can be submitted via WhatsApp at +233256630005 or through email at network.integrity@qnet.net. For accurate information on QNET and its products, members of the public are encouraged to visit www.qnet.net.

With this awareness drive, QNET is sending a resolute message—fighting fraud is not the task of one entity alone, but a shared responsibility that demands vigilance, cooperation and accurate information. Through education and engagement, Sierra Leoneans can protect themselves and others from deceit while supporting ethical business practices across the nation.

About QNET

 QNET is a prominent lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced life.

Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and micro-entrepreneurs, who are driven by the mission of RYTHM – Raise Yourself To Help Mankind. Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages.

QNET proudly holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. QNET is also active in several global sports sponsorships including in its role as the official direct selling partner of the Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.  Discover a world of new possibilities with QNET by visiting www.qnet.net https://thecalabashnewspaper.com/qnet-reveals-nationwide-anti-scam-campaign-to-protect-sierra-leoneans-from-fraud/