QNET has launched its anti-scam campaign in Sierra Leone and has rendered an account of its brand building and reputational  management efforts noting that it is work in progress and that it is open to partnership and collaboration with stakeholders especially security agencies across West Africa, to help fight scams falsely perpetuated in its name.

Addressing a cross section of West Africa journalists who travelled to Malaysia at the invitation of QNET, Ramya Chandrasekaran, Chief Communications Officer of the QI Group, parent company of QNET, delivered an all-inclusive presentation, detailing specific initiatives QNET has successfully carried and those it is still implementing to ensure that the general public are well informed about the company, its philosophy, business model and products, especially in Africa.

“We are all about empowerment and not exploitation”, she affirmed. QNET’s reputation in many parts of Africa has been dented by the activities of people and scammers who unfortunately misuse the name and products of the company to fleece unsuspecting members of the public. However, the company, more than any other, in the direct selling industry in sub-Saharan Africa, is implementing carefully thought-out reputational management interventions and public education campaigns to help deepen the understanding of the direct selling industry and to ensure the public is able to distinguish between scammers and genuine QNET distributors.

“If anyone is selling you visas, employment opportunities abroad, get-rich-quick ideas, investment scheme or asking you to travel to unknown destinations for suspicious reasons, that is NOT QNET. We do not engage in any of these illegalities and we continue to put this information in the public domain through our comprehensive anti-scam campaigns on radio, television, online, social media, billboards, in several local languages and across many sub-Saharan Africa countries including Ghana, Nigeria, Senegal, Burkina Faso and recently Sierra Leone. QNET is about empowerment not exploitation,” Ms. Chandrasekaran convincingly stated.

QNET has implemented the “Mama Campaign”, “SAY NO” and “QNET Against Scams” campaigns across Africa. These successful campaigns have empowered many people with vital information about QNET and they have been able to differentiate between activities that are QNET-related and those that are purely scams. The campaign has also help people have direct contact with QNET through its hotline WhatsApp number to report fraudulent or suspicious activities falsely linked to QNET.

Through these campaigns, more than 400 headlines have been published by leading media organisations, 14 webinars successfully held and more than 140 journalists engaged in the sub-region with a number of them passionately and voluntarily becoming unofficial ambassadors of the company, because they understand the brand better and believe it is unfairly being misrepresented.

QNET plans to leave no stone unturned in addressing the misconceptions surrounding its brand in the minds of some people. The company is actively and relentlessly engaging critical stakeholders including security and law enforcement agencies, to seek innovative and collaborative ways to fight misinformation and ensure that scammers and unethical marketers so not continue to take undue advantage of the general public.

QNET is a 26-year-old direct selling company with operations in more than 100 countries across the world. Its products are top-notch and they have various local and international certifications, making them highly-sought-after and effective. QNET’s full range of health, wellness, beauty, education and leisure products are available on its website: www.qnet.net https://thecalabashnewspaper.com/qnet-intensifies-war-against-scams-across-africa-especially-in-sierra-leone/