STAR 60cl BIG BOSS LAUNCHED

Star 60cl Big Boss Launched

By Ranger

Minister of Trade and Industry, Capt. Momodu Alieu Pat Sowe on Friday 2nd December, 2016 launched the new Star Big Boss 60cl bottle.

The auspicious occasion took place at Bintumani Conference Hall, Aberdeen in Freetown. Hundreds of guests drawn from all walks of life were present.

Speaking at the occasion, Capt. Momodu Alieu Pat Sowe described the launchers Sierra Leone Brewery Company Ltd. as very innovative and progressive while contributing to national development. He maintained that when the Local Content Policy was launched by President Koroma he did not delay in supporting the Brewery, adding that the company is important because it is supporting local sorghum farmers. He said he is satisfied that the government has satisfied the general public by way on supporting companies like the SLBL that are boosting local produce and farmers.

He recalled that when all companies were running away the Brewery stood firm and did not leave but persevered through thick and thin. He used the opportunity to call on Sierra Leoneans to come together for the overall development of Sierra Leone and support the Brewery. He said he is honored to have been chosen to do the launching.

Informing his audience about the Brewery’s initiative, the SLBL Managing Director, Willy M.A. Ngana said “Sierra Leone Brewery’s Innovation Agenda is developed to embrace the government’s local content policy. As a result, locally sourced sorghum grains are being used in the production processes of our brands, which are brewed to international standards, including this new innovation that we are launching – the Star 60cl.

According to him, the use of sorghum is not only beneficial to the Brewery but it has helped sorghum farmers in all regions across the country to compete against imported grains, thus stimulating local enterprises, creating thousands of jobs for the local population and increasing smallholder farmers’ incomes significantly, as well as contributing to poverty alleviation.

The SLBL Marketing Manager, Desmond George in his brief statement, told his audience that the Star lager 60cl is a sparkling beverage which is delightful to the drinker and went ahead to give a historical background of Star in Sierra Leone, adding that Star is celebrated across Sierra Leone and that there is hardly any occasion at which Star beer is not served. He reiterated that the Brewery is committed to excellence and that its products are of international standard made from the finest quality of hops and sorghum, naturally brewed with 100% grains, he said, which means it has no added sugar, adding that the new Star 60cl will make Brewery and Sierra Leone as a whole to shine on. He reassured Brewery customers of total satisfaction and that similar launch of Star 60cl would be done across the regions in due course.

“The price for Star 60cl crate of 12 bottles is Le75,000 (seventy five thousand Leones) and Le8,000 (eight thousand Leones) per bottle and that it is available in shops, supermarkets, restaurants, bars and clubs across the country,” he said.

The unveiling and sampling of the new Star beer 60cl then took place, followed by a photo session, musical performance by Ackman and Dallas Bantan. Refreshments formed the high point of the event.