Sierra Leone Brewery Press release

 

28th September, 2016  

PRESS RELEASE

FOR IMMEDIATE RELEASE

Sierra Leone Brewery Limited Dismisses Allegations of Cockroach Found in Guinness Bottle

FREETOWN, SL -- The attention of the Management of Sierra Leone Brewery Limited has been drawn to a video making rounds on social media alleging to have found cockroach in Guinness Stout.

As a responsible brewer of over 53 years’ experience in brewing brands of highest quality and as part of HEINEKEN International, Sierra Leone Brewery Limited wishes to inform its consumers that the video is a malicious attempt of saboteurs to discredit the Guinness Stout brand image and its corporate reputation.

In view of this, Sierra Leone Brewery Limited, wishes to make the following clarifications;

1. Sierra Leone Brewery takes pride in its rigid production process geared towards brewing products of highest quality in the most hygienic conditions hence it is highly unlikely for a particle or insect to survive our vigorous state-of-the-art processes and inspection systems.

 

2. Our bottle washing and filling process guarantees the sterility and integrity of our products. Our bottles are washed with 2.5% caustic soda at temperatures of >80° C, and a soak and rinse cycle time of more than 30 minutes at the same temperature. In addition to this intensive cleaning process, all bottles are passed through the latest technology inspection equipment prior to filling. This ensures that we can only fill clean bottles. The bottle filler is a high technology machine that undergoes a full hygiene and sanitation programme before each bottling run.

 

3. We have a Food Safety HACCP system in accordance with ISO 22000 requirements and a quality management system running in accordance with ISO 9001 requirements and are committed to the production and marketing of safe and high quality beverages.

 

4. The Brewery has invested billions of Leones in the installation of state-of the-art equipment to ensure its processes are always safe as a food production company.

 

Sierra Leone Brewery Limited assures its consumers that this misdirected efforts of saboteurs will not derail its focus in delivering quality and satisfaction. We are fully confident that there is no way an object as recently shown in social media could have come from our process. Guinness Foreign Extra Stout is an international brand, locally brewed in Sierra Leone with top quality and freshness under the supervision of our international partners.

The Management of Sierra Leone Brewery Limited wishes it to be known that legal action will be taken against any ill-minded person or group of people found culpable of tampering with their brands/ products with aim of bringing them into disrepute.

Signed: Management      

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